Application marketing is considered by many to be the most effective and interactive marketing technique ever invented. Unlike website marketing which requires pushing your information onto customers and clients, App marketing allows customers and clients to interact in ways that websites just don't allow. Understanding and making use of these marketing techniques will ensure that your App becomes the most effective marketing tool in your arsenal.
What Exactly is a Marketing App?
Apps are small software programs which can be downloaded onto specific devices and can interact with those devices in order to function and operate. Marketing Apps make use of some innovative features on mobile devices to allow customers and clients to interact with your business at the touch of a button. Apps are built to operate on different mobile device operating systems with Apple and Android being the two most commonly used. Blackberry, MSN and others are also popular, but do not have a large market share.
One of the most popular features of Apps, as opposed to websites, is the almost complete lack of advertising that you will see on an App. Apps tend to only supply you with the information that is important and as screen space is limited, you´re guaranteed to only get the most relevant information on your App. Most Apps are built to make the interactive features interesting, easy to use, informative and fun.
Where Can I Get One for My Business?
Marketing Apps can be built on a pre-designed platform, custom built or a combination of both. Having a customized App developed for you can be expensive and building one yourself requires technical abilities. Due to the massive growth in the market, however, it is now possible to get Apps pre-built to a functional level with the option of adding additional features once the App has been accepted into the App Stores. This is particularly useful for business owners who don´t want to spend a great deal of money, but also don´t have a great deal of time or technical ability and want a quality product without all the hassles. Building your own App on a pre-designed platform does not require a great deal of technical ability and is similar to what would be required to build a website, but it is important to understand all the costs involved and the time required to get your App built.
How to Get It Out There?
It is important to understand how the interactive features can be used to market your business and to get your App onto the phones and tablets of your customer base. Offering discounts and promotions for those who download your App is richtech the first step to getting the ball rolling. The Tell a Friend features that you can include on you App will make it easy for happy customers to pass your App on to their friends and family at the touch of a button.